228 x Brooklyn Nets Small Business Partnership

Build Faster. Grow Smarter. Scale Further.

One partner for product, capital, and AI-enabled execution at every stage of growth.

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Trusted by category leaders, and the companies becoming them.

AlchemyAlpacaAlphaBrooklyn NetsGoogleHarbourVestJP MorganMorgan StanleyNasdaq Private MarketNYCEPlaidVanta
Services

World-class product building and operations.

Software built to the highest standard, at breakneck pace, with bleeding-edge tools.

  • On-demand full-stack engineering and product leadership, embedded in your team from day one.
  • Technical audits, workflow modernization, and AI integration.
  • Deep relationships with best-in-class vendors, platforms, and partners.
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How It Works

From first conversation to compounding results.

1

Jam Session

Always free, always available. We start by listening to your vision, resources, and constraints.

2

Partnership Design

We map the best path to your goals, then set scope, milestones, and success metrics.

3

Go Live

We build product, open doors, and obsess over outcomes.

4

Continuous Growth

We measure what works, double down, and compound the gains.

1

Jam Session

Always free, always available. We start by listening to your vision, resources, and constraints.

2

Partnership Design

We map the best path to your goals, then set scope, milestones, and success metrics.

3

Go Live

We build product, open doors, and obsess over outcomes.

4

Continuous Growth

We measure what works, double down, and compound the gains.

Start a Partnership
Investments

Checks with unfair edges.

We back disruptive ideas and durable businesses from inception to scale, then use our operating platform to reduce risk and accelerate growth.

Pitch Us

Technical Advantage

Hands-on product, engineering, and infrastructure support from builders who have shipped at scale.

Access & Distribution

Introductions, partnerships, talent, and follow-on capital across the 228 network.

Operating Repository

Tools, shortcuts, and playbooks earned over years of building and scaling companies.

SAFER

Simple Agreement for Equity Return. A flexible instrument that gives founders and investors more options in early-stage fundraising.

Who We Back

Startups

Teams with contrarian insight, exceptional taste, and a bias to ship in markets where speed, craft, and distribution decide outcomes.

GPs & Funds

Allocators who use our technology and networks to run their operations and empower their portfolio companies.

Products

Tools teams choose to use.

We build and curate software that is practical, integrated, and quick to deliver value.

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Our Products

Internal tools and studio-built products, made generally available once early users can’t live without them.

Value-Added Reselling

Best-in-class partner products, preconfigured, better priced, and fully supported, with perks for 228 companies.

About Us

228 is a growth platform for ambitious ideas and the companies behind them.

We deliver outcomes for our customers, then reinvest the capital and insight they generate across everything we offer.

Our team has spent years building, scaling, and investing in companies.

We care deeply about what we build, who we build with, and who we build for.

Headquartered in New York City, serving partners worldwide.

We review career inquiries on a rolling basis, across disciplines and locations, for in-person and remote roles.

Ready to build what’s next?

Whether you’re a founder with a vision, a small business adopting AI, or an enterprise launching something new, we’ll help you move faster.

No commitment required • Response within 24 hours